Campaign Film
Tawuniya × Riyadh Season — Event & Social Media Campaign
End-to-end creative for a Riyadh Season partnership — event activations, social-first storytelling, and a full paid social campaign delivered with Tawuniya and Sela across the season calendar.
Tawuniya · December 1, 2024
Partners
In collaboration with
Campaign Impact
Results at scale
Creatives Delivered
Event and social assets produced throughout the campaign sprint
Videos Produced
Short-form and campaign films for paid social and organic reach
Partner Brands
Tawuniya · Riyadh Season · Sela aligned on one creative system
Creative Tracks
Dedicated event creative and social media campaign streams
Social-First
Campaign architecture built for Instagram, TikTok, and paid social scale
Campaign Scope
From on-ground event identity to always-on social content
Strategic outcomes
- 50+ creatives delivered across event and social touchpoints
- 20+ video assets produced for paid social and organic channels
- Unified brand story across Riyadh Season activations
- Full-funnel social campaign from awareness to conversion
Delivered 50+ creatives and 20+ videos throughout the Tawuniya × Riyadh Season campaign.
Process
Partnership & Creative Brief
Week 1Aligned Tawuniya, Riyadh Season, and Sela on season narrative, audience segments, and dual-track deliverables for event creative and social media.
- • Partner KPI framework
- • Event vs. social creative architecture
- • Seasonal content calendar
Event Creative Production
Week 2-3Designed and produced on-ground and event-facing creative aligned with Riyadh Season visual identity and Tawuniya brand guidelines.
- • Event key visuals
- • On-site asset toolkit
- • Arabic/English copy system
Social Media Campaign
Week 3-5Built and launched the paid social campaign with platform-native video, static, and carousel formats optimized for season audiences.
- • Paid social campaign structure
- • 20+ video edits
- • 50+ static and motion creatives
Scale & Optimization
Week 5-8Scaled winning creatives, refreshed content weekly, and optimized budget allocation across Instagram and supporting channels.
- • Weekly performance reports
- • Creative refresh cycles
- • Final campaign analytics deck