</>Hazem M

About

(12) years — from Meta and Cairo premieres to PIF campaigns across MENA

Creative Growth & Client Solutions professional with 12+ years across marketing, social media, events, and digital — rooted in Computer Science, Graphic Design, and platform experience at Meta. In Egypt, I launched films across 40 cinemas, secured Netflix and Shahid deals, and drove social media promotion and content distribution through 150+ platforms. In Saudi Arabia, I lead end-to-end programs for Roshn, STC Pay, AHAD and Saudi Halal (PIF), Jabal Omar, Alothaim, and leading local brands — social media strategy, creative direction, paid social, brand activations, and proposals ready for senior stakeholders. 700+ campaigns. 3,000+ assets. 1,000+ clients. Teams of 70+. Equally at home in the edit suite, the social feed, the dashboard, and the boardroom.

Location
Riyadh, Saudi Arabia
Focus
Creative Growth & Client Solutions · Ex-Meta · Riyadh
Full Resume ↓

Core Competencies

The skills I bring to every engagement — from strategy to execution.

Creative StrategyClient Solutions & Stakeholder ManagementPaid Social & Media BuyingPerformance MarketingShort-Form Video & Content PerformanceFull-Funnel Campaign ManagementBrand Partnerships & ActivationsAudience Insights & Campaign Measurement

Full Resume

Hazem Mahsub

Creative Growth & Client Solutions Leader | Ex-Meta | Short-Form Content, Paid Media & Brand Campaigns

Creative Growth & Client Solutions professional with 12+ years across marketing, social media, events, and digital — rooted in Computer Science, Graphic Design, and platform experience at Meta. In Egypt, I launched films across 40 cinemas, secured Netflix and Shahid deals, and drove social media promotion and content distribution through 150+ platforms. In Saudi Arabia, I lead end-to-end programs for Roshn, STC Pay, AHAD and Saudi Halal (PIF), Jabal Omar, Alothaim, and leading local brands — social media strategy, creative direction, paid social, brand activations, and proposals ready for senior stakeholders. 700+ campaigns. 3,000+ assets. 1,000+ clients. Teams of 70+. Equally at home in the edit suite, the social feed, the dashboard, and the boardroom.

Selected Leadership & Impact

12+

Years of Marketing, Creative & Digital Growth Experience

1K+

Clients, Brands, Artists & Business Accounts Supported Across KSA & MENA

700+

Marketing, Creative, Paid Media & Promotional Campaigns Delivered

3K+

Creative Assets, Content Pieces, Ads & Campaign Materials Produced

360°

Marketing Leadership Across Strategy, Creative, Media Buying, Content, Events, SEO, Websites & Performance

  • Led and directed cross-functional marketing teams of 70+ across media buying, content, creative, production, events, and digital operations.
  • Marketing Director-level ownership of strategy, budgets, KPIs, reporting, and client stakeholder management for PIF and tier-one Saudi accounts.
  • 80M+ views — Jabal Omar Hajj destination campaign | 200M+ views across managed campaign portfolio.
  • 30+ brand accounts | 200+ promotional campaigns | Website relaunch, SEO, and digital platform growth initiatives.
  • Ex-Meta video experiment optimization | Platform-scale audience, content performance, and conversion insights.

Core Competencies

Marketing Leadership

Marketing DirectorHead of MarketingCross-Functional LeadershipStakeholder ManagementAgency ManagementP&L & Budget Ownership

Digital & Performance

Digital Marketing StrategyPerformance MarketingPaid SocialMedia BuyingFull-Funnel Campaign ManagementBrand MarketingGrowth MarketingClient Solutions

Content, SEO & Social

SEOWebsite StrategyCMSSocial Media MarketingContent StrategyShort-Form VideoInfluencer Marketing

Analytics & Optimization

Google AdsGoogle AnalyticsSEMConversion OptimizationLead GenerationKPI FrameworksReporting & DashboardsA/B Testing
View all 40 competencies
Creative StrategyClient Solutions & Stakeholder ManagementPaid Social & Media BuyingPerformance MarketingShort-Form Video & Content PerformanceFull-Funnel Campaign ManagementBrand Partnerships & ActivationsAudience Insights & Campaign MeasurementTikTok Ads & Spark Ads StrategyTikTok Shop & Social CommerceTikTok Creator & Influencer PartnershipsPlatform Strategy (Meta, TikTok, YouTube)Growth MarketingData-Driven OptimizationConversion & Engagement CampaignsCreator-Led & Trend-Led ContentHospitality & Tourism MarketingHotel, Resort & F&B CampaignsGuest Experience & Venue PromotionsDestination & Travel Brand MarketingLoyalty Program Design & CRMPoints, Tiers & Rewards StrategyCustomer Retention & Lifecycle MarketingPersonalization & Membership CampaignsSocial CommerceCross-Functional LeadershipMall & Retail ActivationsIn-Mall Events & Footfall CampaignsRetailtainment & Pop-Up ExperiencesMall Stakeholder & Tenant CampaignsCreative Agency & Production LeadershipBrand Film, Video & Content ProductionMulti-Agency & Vendor ManagementTicketing & Event Launch CampaignsCinema, Live Events & Entertainment MarketingEvent Platform & WeBook PartnershipsBox Office Recovery & Audience Re-engagementSeasonal Campaigns (Ramadan, Hajj, National Events)Proposal Development & C-Suite PresentationsPIF, Enterprise & Government Account Management

Certifications & Licenses

Project Management Professional (PMP)

Project Management Professional (PMP)

Project Management Institute Educational Foundation (PMIEF)

LEAD1x: Exercising Leadership: Foundational Principles

LEAD1x: Exercising Leadership: Foundational Principles

Harvard University

AI Adoption: Driving Business Value and Impact

AI Adoption: Driving Business Value and Impact

MIT Sloan School of Management

  • Project Management Professional (PMP)
  • Google Digital Marketing & E-commerce Professional Certificate — Google
  • Google Analytics Certification — Google
  • HubSpot Content Marketing Certification — HubSpot
  • Hootsuite Social Marketing Certification — Hootsuite
  • LEAD1x: Exercising Leadership — Harvard University
  • AI Adoption: Driving Business Value and Impact — MIT Sloan School of Management

Professional Experience

August 2024 – Present

Saudi Arabia

Marketing Manager

N24 Marketing Agency · Riyadh, Saudi Arabia

Strategic Leadership & Tier-One Accounts

  • Lead client solutions and end-to-end campaign delivery for tier-one accounts including Roshn, AHAD (PIF), Saudi Halal (PIF), STC Pay, and Jabal Omar
  • Own full-funnel digital campaigns across paid social, content, and brand activations
  • Direct cross-functional teams of designers, copywriters, and community managers
  • Partner with senior stakeholders on proposal development, event planning, and branded activations
  • Scale agency operations through new brand positioning, website relaunch, and follower growth strategy

Key accounts: Roshn · AHAD (PIF) · Saudi Halal (PIF) · STC Pay · Jabal Omar · Alothaim Mall · Tawuniya · Daman · Sela

August 2023 – July 2024

Saudi Arabia

Media Buyer | Team Leader

N24 Marketing Agency · Riyadh, Saudi Arabia

Scale & Performance Marketing

  • Led cross-functional marketing team spanning media buying, content, design, and account management
  • Spearheaded Jabal Omar Hajj campaign delivering platform-scale reach across TikTok, Instagram, and YouTube
  • Managed large-scale paid social and media buying operations with optimized ROI
  • Built content and media strategies for real estate and hospitality key accounts

Key accounts: Jabal Omar · Roshn · Alothaim Investment · Kidana · Armal · Site

May 2022 – May 2023

Egypt

Marketing Manager

A.M Media Production · Cairo, Egypt

Entertainment & Distribution Scale

  • Managed 30+ brand accounts across digital and traditional channels
  • Secured distribution rights for high-profile content across 150+ digital platforms
  • Partnered with MBC and leading Saudi media outlets for PR coverage and platform visibility
  • Executed video promotion campaigns that increased reach, engagement, and views

Key accounts: Orange · Egypt Air · Cityscape Kuwait · Riyadh Season · Rotana · Anghami

October 2021 – April 2022

Egypt

Marketing Consultant, Media Buyer & Creative Director

Freelancer (+20 Agencies) · Cairo, Egypt | KSA | Dubai | USA

Multi-Market Creative Leadership

  • Delivered creative strategy and tailored campaign plans as independent Creative Director
  • Built platform-specific content strategies for YouTube, Facebook, and Instagram
  • Managed media buying, production, and brand campaigns end to end

Key accounts: Jumia · Vodafone · Pepsi · QNet Dubai

March 2021 – September 2021

Egypt

Marketing Head

VOX Cinemas – Egypt · Cairo, Egypt

Post-COVID Recovery

  • Led post-COVID recovery campaigns to re-engage audiences
  • Increased box office revenue through data-informed promotions and audience segmentation

Key accounts: VOX Cinemas

August 2017 – February 2021

Egypt

Marketing Manager

Film Of Egypt · Cairo, Egypt

Film Launch & Distribution

  • Directed launch campaigns for 5 films across 40 cinemas
  • Negotiated distribution deals with Netflix, Shahid, and major TV channels
  • Managed premiere events, PR coverage, and full-funnel promotional strategies

Key accounts: Film Of Egypt · Netflix · Shahid

January 2016 – July 2017

Egypt

Team Leader & Media Buyer

Cube Advertising · Cairo, Egypt

Entertainment & Media Buying

  • Executed 200+ promotional campaigns for artists across Egypt, Saudi Arabia, and Lebanon
  • Led cross-platform media strategies for entertainment brands and two major film releases with Maqam Media Production

Key accounts: Maqam Media Production

April 2015 – November 2015

Egypt

Video Experiment Optimization Developer

Meta (Facebook) · Remote / United States

Platform Engineering & Growth

  • Contributed to Meta video experiment optimization at global scale
  • Analyzed video performance signals, user interaction patterns, and A/B test outcomes
  • Participated in cross-functional workshops on content performance and user behavior

Key accounts: Meta

February 2014 – March 2015

Egypt

Senior Social Media Specialist

Cube Music Agency · Egypt

Music & Social Media

  • Managed social media strategy and community engagement for music industry clients

March 2013 – January 2014

Egypt

Marketing Specialist

LifeStyle Media · Lebanon

Brand Communication

  • Supported brand communication and digital campaign execution

Education

Master of Business Administration

Marywood University

In Progress

Bachelor's Degree, Computer Science

The British University in Egypt

Diploma, Graphic Design

Adobe Digital Learning

LEAD1x: Exercising Leadership: Foundational Principles

Harvard University

Clients & Partners

Trusted by brands across MENA

1,000+ clients served — government entities, enterprise brands, and local market leaders.

  • Alriyadh

  • Alothaim Investment

  • Jabal Omar

  • JO Destination

  • ALothaim Malls

  • Jeddah Seson

  • Sela

  • tree

  • Tawuniya

  • Kidana

  • we book

  • Site

  • Trolley

  • Red Sea Golbal

  • Roshn

  • Noon

  • noon food

  • The Wonder

  • Saudi Halal (PIF)

  • RCRC

  • GEA

  • Milaf

  • Ministry of Energy

  • Abha chamber

  • safa

  • Fayha Water

  • Armal

  • Aman

  • Noir Cinemas

  • Riyadh Air

  • Jaleed

  • Agewell

  • middle beast

  • Daman

  • Alothaim Food

Over three years in Saudi Arabia, I have had the honor of working with a remarkable number of clients — government entities, enterprises, and local brands alike. Every project is one I am proud to have been part of; each carries a story that left a deep and lasting mark on me.

Saudi ArabiaThree years of partnerships