Roshn Internal Event — Creative Concept & Team Delivery

Led creative with my team from concept to execution for a Roshn internal activation — one of the most successful internal events in the company's history.

Roshn · February 26, 2025

Partners

In collaboration with

Campaign Impact

Results at scale

Roshn · Verified campaign KPIs

Internal Event

Recognized as one of the most successful internal activations in Roshn history

360°

Creative Scope

Concept, visual identity, environments, and event content delivered end-to-end

Team

Led Creative

Cross-functional squad from brief through concept, production, and launch

PIF

Brand Scale

Creative system aligned to Roshn Group standards at national developer scale

100%

Concept-to-Event

Single creative thread from idea to live internal experience

Hero Film

Campaign film capturing the activation for internal and social amplification

Strategic outcomes

Ranked among the most successful internal events in Roshn company history
Original creative concept developed and delivered with a cross-functional team
Brand-aligned experience from narrative and visual identity to on-ground activation
Internal engagement that elevated pride and connection across Roshn Group

Process

Concept & Creative Brief

Week 1

Partnered with Roshn stakeholders to define the internal event narrative, audience experience, and creative north star — grounding the activation in brand purpose and employee pride.

• Creative concept deck
• Experience narrative
• Visual direction moodboards

Team Production & Creative Build

Week 2-3

Led my team through concept refinement, environmental design, illustration systems, and content production — translating the idea into a cohesive Roshn-branded world.

• Event identity system
• Environmental creative assets
• Hero film storyboard & production

On-Ground Activation

Event Week

Delivered the live internal experience — branded environments, immersive touchpoints, and on-site creative that brought the concept to life for Roshn Group teams.

• On-ground creative rollout
• Event environment assets
• Live experience supervision

Amplification & Legacy

Post-Event

Captured and distributed the activation through hero film and internal comms — cementing the event as a benchmark for future Roshn internal programming.

• Hero campaign film
• Internal comms assets
• Post-event recap deck