Al Othaim Mall — Tenant Promotional Partnerships Campaign
A three-month tenant partnerships program for Al Othaim Mall — 300M+ social reach and a +15% footfall surge vs. normal baseline. Meta, TikTok, Snapchat, and X at scale, plus weekly content, newsletters, and internal comms.
Al Othaim Mall · December 1, 2025
Activities & Experiences
Promotional partnerships for mall tenants across social platforms
Dates
3-month campaign
Location
Al Othaim Malls network
Partners
In collaboration with
Campaign Impact
Results at scale
Footfall Uplift
A remarkable surge vs. normal baseline — digital reach converted to mall visits
Total Reach
Combined reach across all platforms in three months
Meta Reach
Facebook & Instagram — largest channel in the mix
TikTok Reach
Second-largest platform by reach
Posts / Platform
73+ posts on Meta, TikTok, Snapchat, and X
Snapchat Reach
Snapchat tenant promotion reach
X Reach
X (Twitter) campaign reach
Strategic outcomes
- +15% footfall uplift — a remarkable surge compared to normal mall traffic, turning digital reach into real visits
- 300M+ total reach in three months — a landmark tenant partnerships campaign for Al Othaim Mall
- 73+ posts delivered on each platform — Meta, TikTok, Snapchat, and X
- Meta led reach at 140M+, followed by TikTok (88.6M+), Snapchat (34.4M+), and X (10.6M+)
- 5 content types produced weekly — sustaining always-on tenant promotion
- 12 internal email designs, 6 newsletters, and 7 content calendars built for the program
- 7 New Year designs and 3 event invitations extended the campaign beyond social
Process
Partnership Framework & Content Calendar
Week 1-2Structured the tenant promotional partnerships program for Al Othaim Mall — aligning mall tenants, content pillars, and a 3-month rollout across four social platforms.
- • 7 content calendars
- • 5 weekly content types
- • Tenant partnership framework
Multi-Platform Social Execution
3 monthsDelivered 73+ posts per platform across Meta, TikTok, Snapchat, and X — driving 300M+ combined reach and a +15% footfall surge well above normal mall traffic.
- • 73+ posts per platform
- • 300M+ total reach
- • +15% footfall vs. baseline
- • Platform-native tenant creatives
Internal Comms & Newsletters
OngoingSupported the program with internal email designs and newsletters — keeping mall stakeholders and tenants aligned throughout the campaign.
- • 12 internal email designs
- • 6 newsletters
- • Stakeholder comms toolkit
Seasonal & Event Extensions
Campaign peaksExtended the partnerships push with New Year creative suites and event invitations — amplifying tenant visibility at key retail moments.
- • 7 New Year designs
- • 3 event invitations
- • Seasonal tenant activations