Saudi ArabiaWebSEOContent StrategyUX

Kidana — Website Case Study (Internal & Global)

End-to-end website management for the Holy Sites developer — seasonal content, UX optimization, and SEO that moved Kidana from digital presence to measurable impact. Hundreds of thousands of views by end of 2025, with +250% visit growth in October and 70%+ organic traffic.

Kidana · December 31, 2025

Activities & Experiences

Website updates, bilingual content, weekly newsletters, SEO & UX optimization

Dates

January – December 2025

Location

Holy Sites · internal & global audiences

Partners

In collaboration with

Campaign Impact

Results at scale

Kidana · Verified campaign KPIs

+250%

October Peak

Highest annual visit growth — sustained momentum through year-end

70%+

Organic Traffic

Direct and organic search — paid ads under 30% of visits

Photos Published

Visual content deployed across the Kidana web ecosystem

Pages Translated

Bilingual pages and files for internal and global audiences

Site Updates

Continuous website improvements throughout 2025

Newsletters

Weekly branded editions — Kidana in a Week & Masha’er

Strategic outcomes

By end of 2025, Kidana’s website became a trusted reference and strategic communication tool — recording hundreds of thousands of views
October recorded the highest annual visit peak at +250% — a qualitative leap sustained through November and December
70%+ of traffic from direct and organic search; paid advertising reduced to under 30% of total visits
Session duration improved to 1:30–2:00 minutes — a strong signal of content quality and engagement
Bounce rate reduced significantly from levels near 70% through better navigation across Projects, News, and Opportunities
1,925 photos published, 904+ pages translated, 700+ site updates, and 148+ branded weekly newsletters delivered

Process

Challenge & Triple Strategy

Discovery

Kidana — main developer of the Holy Sites — faced global reach gaps, UX friction, and sharp seasonal traffic swings. N24 deployed a triple strategy: seasonal content management, UX development, and search engine optimization.

• Global reach · UX · seasonal fluctuation framework
• Integrated content & SEO roadmap
• Real-time seasonal content architecture

Content, Translation & Newsletters

Year-round

Delivered high-volume bilingual content operations — news, newsletters, photo publishing, and translation at scale — with weekly branded editions for internal and external stakeholders.

• 1,925 photos · 212+ news · 40+ written stories
• 904+ translated pages · 392+ reviewed sentences
• 148+ weekly newsletters · 10+ statistical reports

UX, SEO & Visit Growth

H1–H2 2025

H1 (Jan–Jul) built a stable operational foundation with a Hajj-season peak in June. H2 (Aug–Dec) delivered a +250% October surge and sustained high traffic — driven by SEO, speed, and engagement-focused design.

• 700+ website updates
• Session duration 1:30–2:00 min
• October +250% visit peak

Engagement & Organic Independence

Optimization

Reduced bounce rate from ~70% through effective navigation to Projects, News, and Opportunities. Organic and direct search exceeded 70% of traffic — a sustainable model that reduced reliance on paid media.

• Bounce rate reduction program
• 70%+ organic & direct traffic
• 8+ risk management plans