Jabal Omar × N24 — 2.5-Year Retainer Partnership
A long-term social retainer for Jabal Omar — strategy, content, community, and paid social across the full hospitality portfolio. Contract renewed 3 times. Sprout-verified 2024 results: 46.46M impressions (+3,927%), 349K engagements, and 140K+ audience.
Jabal Omar · December 31, 2024
Activities & Experiences
Always-on social management, content production, paid media & community across Jabal Omar hotels, malls & destinations
Dates
2.5+ year retainer · contract renewed 3 times
Location
Makkah · Jabal Omar portfolio
Partners
In collaboration with
Campaign Impact
Results at scale
2024 Impressions
+3,927% vs. prior year — Sprout Social verified
Renewals
Contract renewed three times over 2.5+ years of retainer partnership
Engagements
+339.9% year-over-year engagement growth
Audience
Total cross-platform audience at end of 2024
Link Clicks
Post link clicks driving traffic to hotels & malls
Video Views
10.96M video views (+9,328%) across networks
Strategic outcomes
- 2.5+ years of continuous partnership — the contract was renewed 3 times, a strong proof point for retainer success and client trust
- 46.46M impressions in 2024 alone — a +3,927% increase vs. the prior year (Sprout Social Profile Performance report)
- 349,012 engagements (+339.9%) and 130,559 post link clicks (+206.5%) — measurable growth across every funnel stage
- 140,917 total audience (+14.1%) with 18,094 net audience growth — Instagram +440%, X +422%, Facebook +168% in the annual overview
- 10.96M video views (+9,328%) including YouTube subscriber growth of +4,517% — content that scaled beyond paid reach
- Flagship Hajj-season song campaign within the retainer: 88.6M reach, 31M views, and 241K engagements on a single activation
Sprout Social Report
Profile Performance — Jabal Omar 2024
Verified retainer results from Sprout Social — performance summary excerpt (Jan–Dec 2024 vs. 2023).
This file is confidential. Only this excerpt may be displayed — the full report cannot be shared or downloaded. · الملف سري ولا يمكن عرض أكثر من ذلك.
Process
Retainer Onboarding & Strategy
Month 1Embedded N24 as Jabal Omar's social partner — auditing every profile, rebuilding content architecture, and setting KPIs across hotels, malls, and destination brands.
- • Multi-profile social audit
- • Content & community playbook
- • Sprout reporting framework
Always-On Content & Community
OngoingDelivered daily content, multilingual posts, community management, and influencer collaborations — transforming Jabal Omar from passive presence to an active, engaging brand.
- • 3,395 sent messages (+590%)
- • 9,566 received messages (+404%)
- • Multi-language content system
Campaign Peaks & Paid Social
SeasonalLayered peak campaigns on top of the retainer — including the Hajj-season song activation (88.6M reach, 31M views) and resident giveaways that drove engagement spikes.
- • Hajj song campaign · 88.6M reach
- • Paid social across 5+ platforms
- • Creative video & music production
Reporting, Renewal & Scale
QuarterlySprout-verified quarterly reporting proved consistent ROI — leading to 3 contract renewals over 2.5+ years and sustained impression growth to 46.46M in 2024.
- • Sprout Profile Performance reports
- • 3 contract renewals
- • +3,927% impression growth (2024)