Campaign Film
How We Engineered Jabal Omar's Hajj Season Campaign
How we built a Hajj-season campaign from audience insight and creative iteration to cross-channel distribution at platform scale.
Jabal Omar · January 15, 2024
Partners
In collaboration with
Campaign Impact
Results at scale
Cross-Platform Views
TikTok, Instagram, YouTube & Snapchat combined reach during Hajj season
Hotel Activation
Full creative rollout across every Jabal Omar hospitality property
Video Creatives
Arabic & English short-form assets per platform
Channels Scaled
Unified paid & organic across major social platforms
Week Sprint
Strategy to full-scale launch during peak Hajj
Creative Lift
Top performers scaled after real-time A/B testing
Strategic outcomes
- Peak-season brand awareness lift across the full hospitality portfolio
- Cultural alignment with Hajj audience intent drove higher engagement rates
- Real-time budget optimization reduced wasted spend across channels
- Winning creatives scaled into organic amplification without incremental media cost
Process
Discovery & Strategy
Week 1-2Audience research during Hajj season, competitive analysis of real estate campaigns, and platform-specific content strategy mapping.
- • Audience persona maps
- • Platform content matrix
- • Media budget allocation plan
Creative Development
Week 2-3Short-form video production, Arabic/English creative variants, and trend-led content aligned with Hajj cultural moments.
- • 15+ video creatives
- • Static ad variants
- • Copy frameworks for each platform
Media Buying & Launch
Week 3-4Scaled paid social across TikTok, Instagram, YouTube, and Snapchat with real-time budget optimization.
- • Campaign structure
- • A/B test matrix
- • Daily performance dashboards
Optimization & Scale
Week 4-8Creative refresh cycles based on performance data, audience expansion, and organic amplification strategy.
- • Weekly optimization reports
- • Scaled winning creatives
- • Final campaign analytics deck